Why you should ignore your competition
Stop obsessing over your competitors – they don’t hold your map to CPG success.
During my supplement company days, we wasted priceless years playing “monkey see, monkey do,”
chasing every trendy new product category that emerged and marketing tactic our rivals launched.
It’s far too easy to get sucked into this quicksand, sinking into reactive decision-making.
Breaking free from this competitive tunnel vision,
we discovered untapped territory by pioneering YouTube creator partnerships before “influencer marketing” existed,
to launch a brand new product category (colostrum bio-active peptides)
True innovation rarely comes from watching the pack,
it emerges when you dare to look away and chart your own course.
Remember: while your competitors are busy watching each other, someone is busy disrupting the entire game.
Make sure that someone is you.
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Are you hosting “blue ocean” sessions, with your leadership team, focused purely on unexplored opportunities?