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What does your product innovation roadmap look like? Uncategorized

What does your product innovation roadmap look like?

Don’t fall pray to the “second product syndrome” (An alert for emerging CPG brands 🚨) Here’s why early successes can actually lead to failure… Ever wondered why lightning in a bottle rarely strikes twice? It's not luck. It's strategy. Bobby Bitton from O Positiv learned this the hard way. Their first hit? FLO, a menstrual pain gummy. Their follow-up product…
February 21, 2025
Ghost Energy
Ignore Your Competition? Uncategorized

Ignore Your Competition?

Why you should ignore your competition Stop obsessing over your competitors – they don't hold your map to CPG success. During my supplement company days, we wasted priceless years playing "monkey see, monkey do," chasing every trendy new product category that emerged and marketing tactic our rivals launched. It’s far too easy to get sucked into this quicksand, sinking into…
January 29, 2025
7 levers cash manager
Cash Flow Story Uncategorized

Cash Flow Story

Ever had that moment when you're staring at your growth plans, yet cash strapped, and feeling like all of your competitors are waving their surplus of cash in your face?    Been there.    Here's what 20 years of building, scaling and selling businesses taught me   … the money you need to fuel your business is probably already in…
January 23, 2025